Bosch Power Tools business taps FCB Shanghai as its creative agency
SHANGHAI-FCB Shanghai has pitched against other major 4A advertising agencies and won the account of Bosch Power Tools. FCB will be responsible for handing the overall brand image and product promotion for Bosch Power Tools. Brand communications will cover over 100 countries in 5 sales regions including Asia Pacific, Eastern Europe, Middle East, Africa and Latin America.
As the world's leading supplier for power tools and accessories, Bosch represents quality and expertise in the industry. Aspiring to grow its business in the global emerging markets, Bosch Power Tools is looking to further boost its brand awareness and preference, with the assistance of FCB and its philosophy of "change consumer behavior".
Commenting on the new business win, Edward Bell, CEO of FCB Great China said, "The major advantage of creative industry is to inspire people to change their behaviors. This is also the most meaningful approach to helping our clients grow their business. We have every confidence in assisting Bosch to achieve that goal in target markets."