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New FCB leadership team unveiled

Sep 25, 2014
Article - 25 Sep 2014

Today, Edward Bell, CEO of FCB Greater China, unveiled FCB's new high profile leadership team as he continues to transform FCB Greater China to become China's 'go-to agency.' The hires and promotions emphasize FCB's focus to evolve into a strategic partner for clients to 'making change happen.' The new 'powerful team' includes some of the leading creatives, planners and account managers from the region.

Highly respected Feiwei joined FCB in September as Chief Creative Officer for Greater China. Feiwei has more than 18 years of advertising experience in China with an exceptional track record in digital and integrated communications capabilities. In his role, he will provide overall leadership to define the creative vision and strategy across the region, and will also be responsible for innovating and integrating more technology into the agency's creative work. 

Commenting on Feiwei's announcement, Edward Bell said: "Unlike most creative heads, Feiwei's background is predominantly digital, which is now firmly rooted at the core of FCB's creative process, not a sideshow. Having worked with Feiwei for many years, I know he brings the highest quality in strategic thinking and genuine creative solutions to his work. I am thrilled that he has chosen FCB. We are focused on 'making change happen' and our strategic emphasis on digital is one big change."

"China is one of the most dynamic markets in the world, if not the most, and together with FCB's creative and strategy top talent, I am in a great position to explore the potential of a more innovative brand of creativity," said Feiwei. "FCB's strategic vision of addressing clients' business challenges by pushing the limits of creativity through innovation and technology, offers all of us exciting new perspectives."

Josephine Pan will take on the new role of General Manager for FCB Shanghai. An experienced director of Account Service team, Josephine will manage the business activities of the agency. In her role, she will also manage the resources of FCB Shanghai to ensure the agency dynamically aligns itself to the specific requirements of each client, and the management and organizational structure mirror their diverse demands.