A Little Sweet But Not Too Sweet
A Little Sweet But Not Too SweetWatch Video
Oreo Thin is the thiner and lighter version of Oreo that is "less sweet" in taste. The Oreo Thin is made for those who’s lifestyle calls for a light and delicate snacking experience. We came up with an idea "a little sweet, but not too sweet” and demonstrated the product attribute by before-and-after metaphors – from overly sweet to less sweet. An overly fluffy poodle became a normal puppy, a pink doll-like dress with too many ribbons transformed into a sleek stylish outfit suitable for someone with a delicate and sophisticated taste. The visualization of the notion of less sweet helps consumers clearly understand the Oreo Thin unique product offering.